1% for the Tetons: Like a Green Mutual Fund
by Brian Siegfriend
Planet Jackson Hole, June 21, 2006

When it comes to the future health of our environment, Yvon Chouinard says he is “still a pessimist.”
“We know government isn’t going to do it,” said the climbing pioneer and founder of Patagonia Inc. from Ventura, Calif., on Friday. “We know multinational companies won’t do it. Who else is going to do it besides us?”

Born of his frustration with corporations that benefit from the environment Born of his frustration with corporations that benefit from the environment while giving little to nothing in return was 1% for the Planet, founded in 2001 by he and Craig Mathews, owner of Blue Ribbon Flies. 1P is a group of more than 300 businesses donating 1 percent of sales to environmental groups dedicated to sustaining the natural environment. Five years later Chouinard and Mathews have given their blessings to 1% for the Tetons, a complementary though fundamentally different nonprofit
dedicated to the same cause. Co-founder Jonathan Schechter, executive director of the nonprofit
Charture Institute, which will oversee the project until it can stand on its own, spearheads the local spin-off. Read the full article.